What Is a High Ticket Affiliate Marketing Program? – What You Need to Know
If you have been involved with affiliate marketing for any length of time, or are just looking for ways to make money online in general, you have probably heard of high ticket affiliate programs.
Stories of people making $1000, $2500 and maybe even over $5k in a single commission!
Those stories are enticing without a doubt.
But what exactly is a high ticket affiliate marketing program and are these programs worth getting involved with?
Well... If you are looking to make large commissions then these types of programs may be for you, since large commission payments are in their very nature.
What are high ticket affiliate marketing programs?
It's pretty simple, they are affiliate marketing programs that sell high ticket items (aka big ticket items) which you can earn the large commissions from promoting.
What is a high ticket item?
This is just a product/service that is expensive and provides great value. There is no set number I can give you, but very generally speaking high ticket items cost more than $1000.
What is affiliate marketing?
Affiliate marketing is a business model where you earn commissions by promoting products and helping make sales. It is a great way for beginners to get started making money online due to its simplicity and low start up cost.
- All you do is promote products that already exist
- Very affordable to get started with
So high ticket affiliate marketing is a combination of the 2 terms, where you promote expensive items and earn large commissions.
What Is So Special About High Ticket Affiliate Marketing Programs?
The reason everyone and their mothers are looking for high ticket programs like this usually comes down to one thing and one thing online, and this one thing is MONEY.
The lure of being able to earn massive commissions is something that attracts everyone's attention.
Would you rather earn a commission of $8 selling a product that costs $80 or a commission of $1000 selling a product that cost $2500?
I'm guessing you would probably rather earn the larger commission.
Just think about it... If you are earning $1,000 + per sale you help make... You won't have to make all that many sales now will you!?
If your goal for the year is to make a nice cool $100,000 in profits and you have the option of promoting an e-book that will earn you a $20 commission or an e-course that will earn you a $1,000 commission...
- You will have to sell 5,000 e-books to meet your goal
- or, You will have to make 100 e-course sales
The difference can be huge.
But don't go out there and just start looking around for high ticket programs right away. If you want to give yourself the best chances of actually being able to sell high ticket items, let's talk about the sales funnel…
The Sales Funnel - Marketing High Ticket Items The Right Way
There is a right way and a wrong way to promote high ticket offers. The wrong way is to simply go out there and start throwing them in people's faces. They will not like that and it will be a turnoff. You will lose the trust they had in you and this will only have a negative impact on your profits.
A good sales funnel is very important when it comes to selling high ticket offers in particular, because they are harder to sell.
I already explained how a high ticket sales funnel works (in a previous post), but basically what you want to first do is...
- First capture the potential customer's email address. You could do this by offering a free gift such as a spot to a free webinar, a free e-book, a free lesson of training, a free consultation, etc. The point of getting the email address is to be able to follow up with the potential customer.
- Then you want to sell them on a lower ticket offer. This should be affordable and should provide a great value, preferably more value than is reflected in the price tag. You need to gain their trust. It is okay if you don't make as much money on this offer as you wanted to, because you will be selling them on a high ticket offer soon.
- Don't go out there and put the high ticket offer in their face right after promoting a lower ticket offer. This will just be a turnoff. You want to communicate with them via automated emails (using an autoresponder) and provide value. Give them more free helpful information in the emails you send out.
- Promote the high ticket offer.
High ticket offers have a much greater reward if you are successful promoting them, but they are also much more difficult to earn commissions with, since obviously people are going to be less willing to whip out there credit cards and spend a couple grand.
But... if there is a good sales funnel in place then you can really increase your chances of being successful.
"Done for you" Sales Funnels
There are a lot of affiliate programs out there that already have good sales funnels in place for their high ticket items. With these programs you can simply direct people to some main sales page and they will be guided through the rest of the process.
However, you can always set up your own little sales funnel promoting various affiliate products if you would so desire. A good program for setting up sales funnels is the famous ClickFunnels program.
Pros v Cons
- Large commissions - Ahhh, yes... The $1000 plus commissions are something that might bring a smile to your face, and probably will.
- Don't have to make many sales - When you are earning large commissions you don't have to make nearly as many sales to break even and run a profit.
- Can ramp up ad spend - Because you are earning massive commissions, if all is done right and successful, you will be able to ramp up your ad spend (if you are paying for ads) because the payouts are so much greater.
- Don't need your own product - Of course we are talking about affiliate marketing here, which means that you are simply promoting other people's products.
- Low startup cost - The whole affiliate marketing business model requires very little startup costs, depending on how you do it. There is actually a program that I recommend where you can get started for free.
- Harder to sell - There is no doubt that high ticket items are much more difficult to sell the on lower ticket ones. As mentioned, people just aren't as willing to take out their wallets and spend a couple grand. I'm sure you can relate to this.
- Can be a turn-off - You have to be careful when pushing high ticket items on people. It can be a turnoff and if you are promoting some high ticket item to your following, whether it be an email list or a social media following, you can lose their trust really fast if you go about in the wrong manner.
- You are at the mercy of others - Since you are promoting products that you do not own, you are at the mercy of the company who owns the products. Meaning that if they go out of business, so does your affiliate marketing campaign. BUT, there are plenty of other options out there so this really is not that big of a deal at all.
Examples of High Ticket Affiliate Programs
There are plenty of high ticket affiliate programs out there. Below I listed just a few. The purpose here is just to get the wheels turning in your brain and open up thoughts of what else might be out there that you could promote…
- Kobelli - Offers 10% commissions and has products that cost as much as $20k
- G Adventures - Pays only 5% commissions but their average order size is $2,600
- Digital Services
- SEM Rush - SEO tool service provider that pays 40% commissions and has products costing as much as $399.95/mo
- Legendary Marketer - Digital training course that pays as much as $6k in a single commission
- Car Rentals
- VIP Cars offers 70% commissions from referring people to rent cars through them
Should You Promote a High Ticket Offer?
So should you be promoting high ticket offers or is this a path that is only going to lead to your ultimate destruction?
The way I see it… If you are able to promote such high ticket offers, then why not do it? As long as you go about it in a good way and promote offers that provide great value, I see no problem with it.
The problem comes on people start throwing overpriced offers down people's throats just for the sake of earning big commissions. This is where it is a turnoff and starts to seem a bit scammy.
You also have to consider whether or not it is possible for you to do such. There are many different approaches you could take to it, but just for the sake of an example, let's say that you had a blog about free ways to make money online. If you tried to promote some high ticket online marketing training course it probably would not turn out too well. After all, your audience is looking for "free" ways to make money online.
Also... Don't Do It Just for The Money!
The last thing I want to leave you with is to ..... Please, please, please don't chase after the money too much.
Don't go out and choose the highest ticket affiliate program out there just to earn the biggest commissions possible. If you do then you are probably setting yourself up for failure.
Promoting something that you have no real interest in isn't likely to work out well. You are likely going to find that you have trouble relating to the audience you are promoting to and because of this your promotions will be lacking.
So ask yourself...
If there weren't such massive commissions involved, would this still be a product/service you would be interested in promoting???