What Is a High Ticket Sales Funnel? – Everything You Need to Know
Have you ever heard of people making sales in excess of $1000 online?
Have you ever wondered how they do it?.. Or maybe what is the best way to go about doing so?
The answer to it all is high ticket sales funnels. But what is a high ticket sales funnel and how do they work? What types of products/services can you sell with one and what are the best practices for putting something like this together?
Don't worry. I'll be covering all of this. But before we get into that, there are a few things you need to know first…
What You Need to Know Beforehand
Let's first go over what exactly a high ticket offer is as well as a sales funnel…
What Is a High Ticket Offer?
High ticket offers are products or services that have a high amount of value and a high price to reflect the high-value. Generally speaking, they cost over $1000, although this number is definitely not set in stone.
High ticket offers can include anything from physical products such as cars and boats, to info products like spiritual seminars, and of course digital products such as e-courses.
It doesn't really matter what is. As long as it is high in price and high in value, it can be considered a high ticket offer.
*There our a lot of "high ticket" offers out there that provide very little value compared to their price tag. Of course these are offers that I'm not going to suggest getting involved with.
What Is a Sales Funnel?
A sales funnel consists of a series of steps that leads potential customers toward some sort of action, in this case a sale for a high ticket item.
A good sales funnel will take small steps to ensure that the potential customer does not get scared off. This is something that you definitely want to do when trying to sell a high ticket offer. It might not be a good idea to tell someone to go up by some $1000 product upfront. It take baby steps.
That said, you also don't want to make the funnel too many steps, or else you will lose a potential customer along the way.
With a good sales funnel you can warm up a customer to your offers of increasing price. Ideally you want multiple offers, ones to just get their feet in the door, ones that aren't too expensive and of course your high ticket offer if you choose to take this route.
Besides this, a good sales funnel should also have a built-in "backup plan" so that you can continue to contact potential customers even if they do not convert the first time around (more in this).
*Note: A good program for building beautiful sales funnels is ClickFunnels.
The Core Steps of a Successful High Ticket Sales Funnel
There are many different ways you can go about setting up your sales funnel, below is a pretty general outline of some of the more core components that a good sales funnel should have…
Step 1: Lead Capture
The first thing you should focus on is capturing leads, which could be in the form of emails, phone numbers, etc. A "lead" is a way to follow up with someone. This is sort of your "backup plan" because not everyone is going to buy into what you are selling the first time around.
Capturing a lead can be done in many ways. But no matter how you do it, you need traffic. There are the free ways to drive traffic to a lead page which would include social media and SEO, and then there are the paid methods which would include Facebook advertising, Bing Ads, Solo Ads, etc.
In order to give yourself the best chances of actually getting someone to enter their email, you are going to want to entice them with some sort of offer, a free offer would be best. This could be something simple like a free e-book, consultation, webinar, lesson, etc.
*Webinars seem to be particularly effective when capturing leads. You can tell them to register for your webinar and easily capture their email as they do so.
Step 2: Product Offer (low ticket)
After capturing their information (lead) you then should present some sort of offer for them to buy into, preferably a low ticket offer.
A low ticket offer would just be a low-priced offer, obviously.
Some people give this low ticket offer the purpose of just breaking even, after having probably spent money on advertising and whatnot. But you could also make some decent money from this alone.
Step 3: Email Followup Sequence
Assuming that the lead you captured was an email, since that is the most common way to go about it, you should then have an email follow-up sequence in place.
Autoresponders like Aweber and Getresponse allow you to create a series of automated follow-up emails that will go out one by one to your leads. These emails should not be overly salesy but you do want to present them with the lower ticket offer from a variety of angles in case they didn't buy. The main goal here however is to provide value to your potential customers.
When they see that you are providing value and really want to help, you will gain their trust and be much more likely to have them buy a high ticket offer from you.
Step 4: The High Ticket Offer
After warming up your leads a good bit it is then time to present the high ticket offer.
Lower ticket offers should also be made available in case the high ticket offer is out of the potential customers price range.
Putting It All Together..
If you were selling some sort of digital training course you could first capture their email by offering a free beginner lesson of training.
After that you should present the offer to purchase the training program.
If they don't buy in right away, it is not the end of the world. Now you have them on your automated email list and they will be receiving follow-up messages.
Later on, not all at once, you can then present them with your high ticket offer. In this case it could be something like 1-on-1 mentorship, 1-on-1 coaching or something along these lines since it is a training course you are selling.
Below is a basic example of a high ticket funnel.
First you have the traffic flow into a lead page that shows an area for a potential customer to submit their email. They are enticed to do this by the step that follows, which is a free video of some kind (such as a webinar). Then they are presented with a product or service to purchase.
After that they will receive email follow-ups and later on a high ticket offer. And... Other lower ticket offers if the high ticket offer is out of the question.
People often think of high ticket sales funnels as only applying to digital products in the online realm, but this is not true at all. There are many different ways you can go about a high ticket sales funnel and many different types of products/services you can promote.
They can include digital products/services as well as physical products/services. Some examples include...
- Digital marketing course
- Sports training seminar
- Vacation package
- Web design services
- Exercise equipment
- And lots more
The sales funnels can be pretty much the same no matter what the product. It is just the product delivery that will differ a good bit.
Pros v Cons
- Large commission potential - When promoting high ticket offers there is the potential to make high amounts of money, which makes perfect sense. This is going to be the most positive aspect of such for many.
- Backup plan - If you have put together your sales funnel correctly, you will have a backup plan in place. This consists of lower ticket offers as well as the email follow-up sequence. Because, let's face it, I ticket offers are a lot harder to sell people on than lower ticket ones.
- Can be a turnoff - Not everyone is going to take to kindly to a $1000 + item being thrown in their face. It can definitely be a turnoff in this is why you want to be very gentle when promoting such high ticket offers. Be sure to provide lots of value before trying to push one on someone.
- Takes more work to put together - Promoting such often takes more work. You have to include more steps in the sales funnel and put more effort into providing value before hand.
A Good Way to Make Money... or Not?
Promoting high-priced offers are definitely a great way to make money. But this is speaking generally of course. It depends a lot on the audience you are selling to, your niche, and so on.
Although there are many different types of offers you could promote, high ticket ones are not all that suitable for some audiences.
For example, if you have a blog that is mostly about free ways to make money online, you likely aren't going to be able to sell some $1,000 course on how to make money online. Your traffic, in this case, is there for the free information, not to buy something expensive. This is a pretty obvious example.
Ways to Make Money With a High Ticket Offer
There are two main ways you can make money with a high ticket offer:
- You can sell a high ticket product of your own
- You can promote a high ticket product
Most people probably don't have products of their own and are looking more to promote some sort of high ticket offer and make large commissions via affiliate marketing.
Affiliate marketing and promoting high ticket offers can be a great way to make money in the online world. There's plenty of profit potential and it requires little to no startup cost... Doesn't get much better than that.
In a nutshell (if you don't know what affiliate marketing is), affiliate marketing is when you promote other people's products and earn commissions when you help make sales. All you do is promote products that already exist... No need for your own products.