7 Free MLM Lead Generation Methods You Could Be Using Right Now

Before Getting Free Leads (Important)

Before going out and trying your luck getting free leads, it is very important that you know who your audience is.

What type of fish are most willing to bite the bait you have?

Knowing your target audience is a must no matter what you are trying to market, whether it be a product, an opportunity, or so on.

If you try getting leads from the wrong audience you will likely get very few and what you do get will likely be low quality and won't stand a good chance of converting.

Would you try selling diabetes medicine to someone without diabetes? Or a dog toy to someone without a dog? No... Obviously not, but of course everyone knows this once they think about it.

So really think about it -- what type of people can you benefit with what you have to offer?

• Who might be interested?
• What are you offering and what needs does it serve?
• Why will it matter to your audience? How can it help?
• Where can you find your target audience?

You should at least give these questions some thought beforehand. 

Are you part of the target audience?

If you are then it will definitely help you out. 

Are you enthusiastic about the products that your MLM sells and the opportunity they provide? Would it be a good idea to market to others like you?

If you are a prime target then it makes things a lot easier. You will understand your market more because you are part of it, which is why you should probably avoid joining a MLM opportunity for the money alone. Join if you believe in what they are doing and believe in the products, but not just for the money. This will be able to connect with people genuinely much easier if this is the case, which means more leads.

7 Free Ways to Generate Leads

1. Social Media

Twitter, Instagram, Facebook, etc... These are all free to join and they are a great way to generate leads for any MLM you may be a part of.

Posts

If you are going to attract leads with your personal profile then good content is a must. People follow other people who post good content. Now what 'good content' actually consists of depends on who your audience is. What some people find annoying and valueless, others might find inspirational and full of value.

You might want to create a separate profile for the 'business you' so that you don't annoy your friends. But this is completely up to you. Maybe your friends are the type of people that would support your MLM endeavors, I don't know...

FB Groups

At the top of the list for getting leads through social media are Facebook groups.

A Facebook group is nothing more than a place for group communication about some topic. There are groups on just about any topic you can think of, such as as making money from home, essential oils, extra income opportunities, and lots of others that could potentially be prime targets for new MLM leads.

Being Helpful Is Key:

Be helpful. If someone is looking for a business opportunity or some good weight loss products, don't shove your offer down their throat. This isn't a good strategy for getting leads.

Instead of even showing your offer, you could let them know that they can message you for help. You could provide a small amount of valuable and helpful information and then at the end say something like "Feel free to message me if you'd like some tips or help".

For example if you were part of an essential oils MLM you could post in a FB group:

"Here are 5 solid benefits to 'such and such' oil...

Feel free to message me for more information on the best essential oils for specific problems. I spend a lot of time researching essential oils and have a lot more help I could provide."

Creating Your Own Group:

You might want to get the hang of using FB groups to generate leads by just joining other groups. But if you want to go a step farther, you can create your own group around whatever topic it is that is relevant.

The benefits to having your own group are pretty straightforward -- you will be in control of the group and will have more leeway with what you post. 

You can get creative with this. For example if you are trying to get leads, using the same example, for an essential oils MLM then you don't have to create a group around essential oils itself. You could take a more roundabout approach and create a group about some common problem that essential oils can help with, and get leads this way.

2. SEO

SEO, or Search Engine Optimization, is a great way to get free MLM leads. But -- you will need a website. 

Don't have a website? Don't worry. It isn't the complicated mess it used to be back in the early 2000's. It isn't the technical hurdle it used to be and you can get hosting + a domain at Bluehost for as little as $2.95/mo. GoDaddy is another cheap option and there are many more.

Optimizing your website for the search engines (like Google) is something that just about everyone should be doing. There are loads of people searching online for all kinds of information, including information that you can provide and use to collect leads.

According to recent numbers, there are about 3.8 million Google searches per minute. You better believe that some of these searches are fore MLM opportunities or products that your MLM business sells.

With SEO you have the ability to get people to come to you. You don't advertise or throw an offer in their face. You let them search and find your website.

How It Works

SEO mostly revolves around creating good content and targeting good keywords.

There are lots of topics you could write about on your website.

• How to join 'this MLM', 'that MLM', etc
• Is 'this MLM' worth it?
• The best essential oil for 'some problem'
• Can you really lose weight with 'this MLM's' products

The different angles you can take to attracting visitors to your site are endless.

Take a look at the Google search I performed below where I asked: 'should you join young living'...

This is something someone might ask who is looking into the opportunity. And that very first result is a website by someone promoting the opportunity.

Using a keyword research tool when doing SEO is very important. What this will do is allow you to find keywords (phrases that people are searching for in Google, etc) that have a good amount of searches and low competition from other websites.

I good choice for a keyword research tool is Jaaxy (what I use), but there are other options out there as well.

With Jaaxy you can see the average # of searches a keyword gets per month (Avg), the estimated traffic you will get if you rank on page 1 of Google for it (Traffic), the competition you have from other websites ranking for that specific keyword (QSR) and more. 

You also get a bunch of related keyword suggestions which I always find very helpful.

If you were to target 'best new MLM opportunities' as shown above, you would be attracting people that are hungry to get involved in the next best opportunity. This could be a great keyword for getting new leads.

3. Classified Ads

Craigslist is the king of classified ads. You can post all kinds of things on this site: items for sale, jobs, apartments, gigs, etc.

You might have heard of people posting MLM opportunities on Craigslist before, and if you have, the stories you heard probably weren't very good.

MLM postings, which they can be effective, are often flagged and taken down by the admins. This is because, well -- people don't like them all that much -- and they aren't guaranteed sources of income like traditional paying jobs.

HOWEVER, there is another way to get leads that most people aren't using. So forget about posting a Craigslist 'gig', try going into the Resumes section and finding people who seem like they would be interested.

There are lots of people looking for extra money, work from home opportunities and so on.

You can easily reach out to them via email and see if they are interested in what you have to offer.

The screenshot above is of the general resumes section. You can also search with certain terms, like 'work from home' for example, to find more targeted groups of job seekers.

4. Forums

Another way to generate free leads for whatever MLM opportunity you are involved with is to use free forums, in which Reddit is the most popular and well known around.

After doing some searching around on Reddit I wasn't able to find that many people trying to get leads through the platform, although there were some promotions I came across.

Reddit can only be used for traffic generation, which could be the first step in getting a lead. What I mean by this is that you won't actually be able to get someone's contact information on Reddit itself, or at least that would be highly unlikely to happen. But what you can do is promote opportunities and direct people to a place where you can get leads, such as your own website.

Don't overdue it if you do take this route. Reddit doesn't care too much for self-promotion, promotion of opportunities, etc. If you go around the forum promoting like crazy your posts will likely be marked as spam and will be deleted possibly.

Creating a SubReddit:

If you want to take it to the next level on Reddit you could create a subreddit, which is a subgroup of reddit (or community) dedicated to a specific topic.

There already is a major subreddit about MLMs but there is no reason another can't be created. The only requirements to create a subreddit are that:

• Your account must be at least 30 days old
• You must have a certain amount of positive reddit karma (get this from being active and helpful on the forum)

Similar to having your own FB group, creating your own subreddit would give you more leeway to do what you want.

5. Question Platforms

The use of free question platforms can also be used to attract new MLM leads. Some examples of said platforms include places like Quora and Yahoo Answers.

A quick search on Quora for 'work at home' brought me to a page dedicated to work from home questions and answers. There are many people on here asking about different ways in which they can make money from home..

And this is just one of many examples I could bring up.

If you are looking to attract leads that are more interested in the product than the opportunity, maybe with a hope that you might be able to get them to join in the future, you could answer questions about their products or related products.

For example, if you were trying to collect leads for an essential oils MLM business there are plenty of questions to be answered in which you could subtly attract people.

Doing this would also only be the first step of the process. You would need to direct people to a place such as your own website or maybe your Facebook page where you can actually get the leads.

Important:

It's important to provide good answers on question platforms like this. If you don't -- you guessed it -- your answers can possibly be marked as spam or deleted.

6. Guest Posting

Guest posting is when you post an article as a guest on someone else's site. Before you do this you are going to want a site of your own.

The main benefits of guest posting include...

• A new audience
• SEO benefits

When you guest post you are tapping into a new audience -- a pre-existing audience that, if you go about it in the right way, is also a targeted audience that might be interested in what you have to offer.

Example: If you are part of a weight loss MLM you could possibly guest post on someone's weight loss blog, in which you would expect to be getting traffic that consists of people looking to lose weight.

When you guest post you will be able to leave a link to your own website. This is how you will get that new audience to potentially turn into a lead. It depends on who you are guest posting for, but most website owners will only allow one link directing back to your site within the post.

The purpose of guest posting for both parties is traffic. The website you are guest posting on will be able to get more traffic from your post and so will you.

Additionally, your website can benefit from better SEO when you guest post. This is because you are creating a "backlink" directing back to your website, which Google loves to see (as long as it is coming from a good website).

7. Local Meetings

This is an offline lead generation method that I learned about from Ray Higdon. It definitely isn't for most people and you may not like the sound of it, but nonetheless it is a free way to generate leads.

In a nutshell, what you do is attend local meetings that people are likely to attend who are looking for more out of life -- more money, more financial freedom, more time freedom, etc. Then you simply get as many business cards from the attendees as possible and call them within the next day or so, which is when you try to understand their situation and subtly pitch your opportunity.

There are all sorts of meetings like this, not related to MLM. These include meetings for real estate, abundance, etc. -- any sort of meeting that attracts people that are at a point in their life to take a leap forward and live a more rewarding life. MeetUp.com is a good site to find events like this.

While this form of lead generation may be a little too intense for most, it is a good way to get qualified and high quality leads.

Which Method Is Right for You?

What this all comes down to is who your target audience is.

Are they the type of people that are going to be attending an event about the Law of Attraction? Are they the type to be on Instagram half of their lives? Is it Facebook that is going to be your best bet?

Some methods are good for pretty much any audience, such as SEO because everyone uses Google, but others might not be of much value depending on who your audience is.

There are so many reasons why identifying your target audience is important. This is just one of many.

I hope you enjoyed this article and found it somewhat helpful. Leave any comments or questions down below and I'll get back to you 🙂